Our stand – Hall C01 Stand D12
For some time now, Divel Italia has been committed to increasing the environmental sustainability of our products and manufacturing technologies. In recent months, our core corporate philosophy has become eco-friendly, as can be seen in our products, packaging, and even post-production projects.
Work that we completed in the second half of 2019 and efforts that continue to this day are all aimed at achieving this objective.
DIVEL GREEN LINE is the synthesis of all these projects concerning new products, sample cases, works of art, and exhibition furnishings, and embodies a positive message that Divel hopes to convey at MIDO 2020.
All of these projects may be seen in an exhibit integrated into DIVEL ITALIA’s stand (C01 D12).
In order to highlight all of the projects that Divel pursued throughout 2019, we have decided to contextualize the philosophy of our Green Line project within a natural, sustainable space.
DIVEL’s 180m2 stand at MIDO 2020 will feature minimalist structures and the use of natural materials such as wood, paper, fabric, and steel support structures.
These materials have been left unfinished to ensure as natural of an effect as possible. Where materials needed to be treated for reasons of safety, function or aesthetics, this has been done in a natural or otherwise sustainable manner.
Within our stand, we will only be using paper plates and cups for our guests, and water will be provided solely from water coolers.
Situated symmetrically at opposite ends of the exhibition area, there are the Green areas with rope flooring and Emanuela Bergonzoni’s Human Work Project and Eyes of future (read more) , which make use of Divel Italia lenses. The entire Green area and a portion of other spaces are illuminated by Highlight lighting (read more) ( created for Design & Territori in collaboration with third-year students of Industrial Design from the University of Palermo, coordinated by professor Dario Russo and assisted by designers Federica Ditta and Cristiano Pesca.
Also within the Green area, Federica and Cristiano designed Eco-friendly Fossili (read more) made with a carbon-steel structures and reclaimed wood used to show off the products on display.
The new collections will be presented on the Iceberg Eco-Couvettes (read more).
MIDO 2020 continues Divel Italia’s efforts to increase awareness of issues of sustainability and the environment, efforts that have begun recently but which are destined to continue and increase over time.